MTV – “The Art of M”

The MTV we all grew up with.

We all remember the iconic MTV logo idents that peppered the airwaves in the 80’s and 90’s. So when MTV approached us to help re-invent the series, we jumped at the opportunity.

Approaching the project as a collective creative entity, three different directors created responses to the new call to action. It was fun. It was weird. Just the way we like it.

Project Info
Client MTV
Directors Lorenzo Fonda, Encyclopedia Pictura, Fluorescent Hill
Lorenzo Fonda

MTV – “Ice Cream”
Encyclopedia Pictura

MTV – “Garden”
Lorenzo Fonda

MTV – “Mermaid”
Lorenzo Fonda

MTV – “Bull on Drugs”
Fluorescent Hill

MTV – “Construction Worker”
Lorenzo Fonda

MTV – “Sex Dolls”
Encyclopedia Pictura

MTV – “How MTV is Made”