Collaborating with Superfly Productions and Edelman, Joey and Ghost Robot developed the script for this fictional day-in-the-life film set to the backdrop of San Francisco’s Outside Lands Festival. We got to be rap stars for a day.  

The team hit the festival with an array of Samsung’s brand new 360º cameras. Big Boi played along, visiting festival landmarks, hamming it up in the way only he can.  To add some flavor, we threw in some Scraper Bikes, dancers, and a drum circle. It all culminated with a secret show at dusk. Back in NY, our post team cranked through the edit, cutting to the classic jam “Kryptonite, and then stitching and color correcting to deliver the final film in just over a week’s time.  

The result: Big Boi was the talk of the festival. Radio-who?